With Growing Tourism Indicators, The Destination Prepares for Another Monumental Year with New Openings, Major Events and More
SAN JUAN, Puerto Rico, Jan. 29, 2025 /PRNewswire/ — Discover Puerto Rico, the Island’s official Destination Marketing Organization (DMO), announces a record-breaking year for Puerto Rico’s tourism industry in 2024. Fueled by innovative collaborations and strategic efforts, Puerto Rico experienced remarkable growth in air travel, lodging, and employment within the leisure and hospitality sectors.
An Exceptional Year in Tourism Metrics
Puerto Rico reached new heights across key tourism indicators in 2024, cementing a fourth consecutive record-breaking year, underscoring the Island’s appeal as a must-visit destination and highlighting the vital role of tourism in driving economic development:
“Puerto Rico’s tourism industry has reached new heights in 2024, solidifying our position as a leading global destination,” said Leah Chandler, CMO of Discover Puerto Rico. “This milestone year reflects not just the appeal of the Island’s vibrant culture and natural beauty, but the tireless dedication of our team and partners who have embraced innovative strategies to elevate Puerto Rico’s profile. As we set our sights on 2025, we’re focused on sustaining this momentum and continuing to inspire travelers around the globe to visit our Island.”
Strategic Partnerships and Expanded Presence
Discover Puerto Rico’s 2024 success was elevated by strategic collaborations with leading brands and media outlets, positioning the organization as a pioneer in destination marketing:
“Puerto Rico’s tourism growth is a testament to the transformative power of bold marketing and strategic partnerships,” Chandler added. “By authentically amplifying the Island’s vibrant culture and embracing the latest technologies, we’ve ignited a new wave of travelers while setting a groundbreaking standard for how destinations connect with audiences on a deeper, more meaningful level.”
As the DMO continues to prioritize forward-thinking strategies and conscious travel, 2025 promises to build on the remarkable achievements of 2024. This year, the destination anticipates the introduction of more direct flights from cities across the U.S., including a direct route from San Antonio starting in March 2025; a variety of new hotel openings, including those catering to the luxury market; and the inaugural Puerto Rico Wine and Food Festival, which will showcase the Island’s world-class culinary talent.
With no passport, currency exchange, or international phone plan required for U.S. citizens, Puerto Rico is the perfect destination for those seeking a seamless blend of vibrant culture, stunning beaches, world-class cuisine, and thrilling adventures—all infused with the Island’s ‘Live Boricua’ spirit.
For more details on the performance of Puerto Rico’s travel and tourism industry, visit www.discoverpuertorico.com/industry.
About Discover Puerto Rico
Discover Puerto Rico is a private, not-for-profit Destination Marketing Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO brings prosperity to the people of Puerto Rico by collaboratively promoting the Island’s diversity and uniqueness for leisure and business travel, and events. It is responsible for all global marketing, sales, and promotion of the destination and works collaboratively with key local governmental and nongovernmental players throughout Puerto Rico’s visitor economy and the community at large, to empower economic growth. To discover all the beauty the Island has to offer, visit DiscoverPuertoRico.com.
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SOURCE Discover Puerto Rico
