About 10 minutes into the runtime of “Jurassic World Rebirth,” a character is driving through New York City, where a long-necked sauropod dinosaur has collapsed and is on the verge of death — who could have predicted that creatures from 100 million years ago wouldn’t survive in today’s metropolises?

The character, pharmaceutical executive Martin Krebs (played by Rupert Friend), stuck in bumper-to-bumper traffic as the DPW tries to direct vehicles around the dinosaur, says to himself, “Just die already.”

You see, it’s 2027, and the Earth’s climate is inhospitable to sustain the de-extinct dinosaurs used to how things were millions of years ago. Those that haven’t died are forced to reside in areas around the equator, which most closely resemble the Mesozoic climate, making these regions marked as no-travel zones.

Anyway, Krebs is in New York to recruit Zora Bennett (Scarlett Johansson), a covert operations expert with connections to other highly skilled ops, to lead a team on a top-secret mission to secure genetic material from the world’s three most massive dinosaurs on a former Jurassic World research island.

After Krebs gets Bennett on board, the two travel to London to recruit paleontologist Dr. Henry Loomis (Jonathan Bailey), whose dinosaur wing of the exhibit is being shut down. Loomis tells Bennet and Krebs that five years ago the museum would be packed and people would line up down the block for hours. But now? They had 10 people all week, he says, because people are over the dinosaur craze.

I’m beginning to wonder just how much the executives and Universal Pictures even like the “Jurassic Park” series. Yes, they tend to be financially successful, or at least not outright flops, but after that first film in 1993, both the critical and audience receptions have been mildly pleased to downright disgusted with each successive installment. The characters were right — we don’t care about dinosaurs anymore and want this franchise to die already.

And yet, there is still something magical about seeing these long-gone creatures come to life on the big screen. Each new installment has to bring us a different dinosaur or some strange genetically engineered monster — or, in the case of this movie, both — to try to get audiences back in the theaters. Even when the story and characters aren’t great, we just love to see dinosaurs on the big screen.

Of course, when Bennett’s operation intersects with a civilian family whose boating expedition was capsized by a mosasaurus, they all find themselves stranded on the island where they come face-to-face with a sinister, shocking discovery that’s been hidden from the world for decades.

It’s a general rule of thumb for me to give director Gareth Edwards and screenwriter David Koepp the benefit of the doubt, and that once again holds true here. This is good old bombastic and slightly goofy summer blockbuster fun. And it’s sure as heck a lot better than the previous couple of outings that bogged the action down with too much convoluted plot.

The thing about Edwards is he understands scope and scale and mass and presence of something like dinosaurs better than just about any director today. It’s why he did the “Godzilla” reboot from 2014 and the Star Wars spin-off “Rogue One,” both of which feature huge creatures, machines and set pieces. And Koepp understands story structure and pacing and how to plant seeds in the first act that pay off wonderfully in the third act. While not great, this type of movie plays to both of their strengths.

Now, yes, there are plenty of jokes that fall flat, and the CGI does not top the original puppets and animatronics used in the 1993 film and its 1997 sequel. People forget that the dinosaurs are only on screen for about 15 minutes of that original film — and the CGI effects make up only six minutes of the two-hour runtime. Now, when everything is CGI, nothing feels real.

Thankfully, the scenery is gorgeous and the island is real, and the people do grow on you. Of course, there are some annoying kids who you wish would get eaten, but it wouldn’t be a real “Jurassic” movie without that. Who knows where the series goes from here, but as for now, a good seventh movie in a struggling franchise is enough, even if the original magic is fading.