Seasoned marketing leader brings over 15 years of experience in digital marketing, analytics, and strategic partnerships to leading global nutrition and tracking app
NEW YORK, Feb. 19, 2025 /PRNewswire/ — MyFitnessPal, the no. 1 global nutrition and food tracking app, today announced the appointment of Marnie Boyer as Chief Marketing Officer. In this role, Marnie will leverage her extensive expertise in optimizing marketing investments and enhancing customer value to drive MyFitnessPal’s growth and strengthen its position as a market leader in consumer nutrition.
“I’m thrilled to join MyFitnessPal and bring my passion for data-driven marketing and customer engagement to a platform that has empowered millions to take control of their health,” said Boyer. “I look forward to building on MyFitnessPal’s success and exploring new ways to connect with members, inspire healthier choices, and make a lasting impact on their wellness journeys.”
Marnie joins MyFitnessPal from Grubhub, where she served as Vice President of Growth Marketing. Since 2022, she has led initiatives that boosted customer acquisition, including a high-profile partnership with Amazon, and managed strategic collaborations with brands like American Express and Lyft. Prior to Grubhub, Marnie was Vice President of Performance Marketing at Capital One, where she enhanced credit card customer acquisition with data-driven strategies. She also held leadership roles at Wunderman Thompson, Billy Casper Golf Management, and AT&T, gaining over 15 years of experience in marketing and analytics.
“Marnie’s deep expertise in digital marketing, analytics, and partnerships aligns with MyFitnessPal’s goals to continually innovate and meet the evolving needs of our global community,” says Mike Fisher, MyFitnessPal CEO. “With her proven track record of leading high-impact marketing initiatives, Marnie will play a pivotal role in advancing MyFitnessPal’s mission to help members around the world achieve their nutrition and health goals.”
About MyFitnessPal
MyFitnessPal is the #1 global nutrition and food tracking app founded in 2005 with a mission to help people around the world reach their health goals through better food choices by providing knowledge, motivation, and a sense of progress. Supporting nearly 1 million people in reaching their nutrition and fitness goals every year, and with a community of over 250 million users in 120 countries, MyFitnessPal offers members one of the world’s most comprehensive nutrition and food tracking platforms, allowing them to track their food, record exercise activity, and log their weight. With one of the largest food databases in the world comprising over 19 million foods, access to over 2,000 recipes, more than 40 workout routines, and over 40 connected fitness partners, MyFitnessPal provides members with the tools for positive healthy change. The MyFitnessPal app is available on the App Store and Google Play store. To learn more, visit www.myfitnesspal.com or follow MyFitnessPal on Facebook, Instagram, LinkedIn, TikTok and Twitter.
View original content to download multimedia:https://www.prnewswire.com/news-releases/marnie-boyer-joins-myfitnesspal-as-chief-marketing-officer-302379703.html
SOURCE MyFitnessPal
