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40% of consumers find the ads they see irrelevant; AI-powered personalization can help brands stand out and boost engagement
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Bain & Company  
December 9, 2024

40% of consumers find the ads they see irrelevant; AI-powered personalization can help brands stand out and boost engagement

Bain & Company finds retailers experimenting with AI-powered targeted campaigns see a 10% to 25% increase in return on ad spend

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