CATTARAUGUS — In the spirit of a true entrepreneur, Jodi Oakes has taken her business on the road. The resourceful Cattaraugus area woman has created a unique enterprise which will take her goods to the local communities where her customers live.
Oakes has named her store on wheels “Oakes Traveling Mercantile” because she has always dreamed of running an old-fashioned mercantile store. Although she has no experience in running a store, it didn’t deter her from starting one up.
The new entrepreneur said she loves anything “old hometown” and that’s kind of what brought her to do this business. While a stay at home mom, she has been working with her husband, Darryl, doing the bookwork and helping him manage his business, Darryl Oakes Logging. Now that their kids are all in school, Oakes needed something to do during the day and she knew she wanted an old-fashioned mercantile.
“We thought about buying a house and opening the new business in it, but with the expenses, taxes and upkeep, it was more than what we wanted to take on,” Oakes said. “It was a huge risk and we didn’t want to take the chance, especially not knowing how this business was going to go.”
* This is a partial story. The full story can be found in the April 11, 2013 edition of The Salamanca Press and online in the e-edition. *